More and more archaeologists these days are catching on to the idea of using social media as a tool for public engagement. Major archaeological organizations like the Society for Historical Archaeology use it to promote their events and court the interest of amateurs and professionals alike, while students and academics find it useful for their own personal fieldwork and research. Why use social media for public engagement and what are its benefits and drawbacks? If the idea of creating a blog or using other social media platforms to promote your archaeological research appeals to you, join our host with special guests Terry Brock and Doug Rocks-Macqueen to find out what you should consider before designing your own social media strategy! As we come up on the SAA session on Blogging in Archaeology, discover how social media and blogging can be used for heritage awareness and activism, and learn how our guests have used these tools effectively.
Terry Brock is a historical archaeologist and PhD Candidate in Anthropology at Michigan State University. He recently accepted a position at The Montpelier Foundation as their Research Archaeologist, and serves at the Society for Historical Archaeology’s Social Media Coordinator. His research interests include plantation archaeology, African American archaeology, and the study of the Chesapeake Region, in addition to public archaeology. In particular, he is interested in the use of digital social media as a means for engaging the public in the archaeological process, and has developed a number of social media engagement strategies for various programs, including the Michigan State Campus Archaeology Program, the Society for Historical Archaeology, and for his own research at Historic St. Mary’s City in Maryland. You can visit Terry’s blog at terrypbrock.com and follow him on twitter @brockter
Doug Rocks-Macqueen (twitter handle @OpenAccessArch) has worked as an archaeologist in CRM from New Mexico to Scotland. He has extensive experience working with digital media having run several websites, like Open Access Archaeology (http://www.openaccessarchaeology.org/) and social media outlets. He currently blogs on his personal blog Doug’s Archaeology (http://dougsarchaeology.wordpress.com/), where he covers topics from pay in CRM to gender equality in archaeology.